Eisner especially thought the very concept of garden gnomes was ridiculous. However, per Trousdale, the leadership at Disney at the time, namely CEO Michael Eisner and head of Disney Animation David Stainton, were just not vibing with this movie. At this point, Trousdale noted that the film was aiming to be realized as a live-action/CGI hybrid, with the gnomes realized through digital means while the world they inhabited would be actual sets and locations. However, an interview with Beauty and the Beast director Gary Trousdale on The Look Back Machine podcast saw this filmmaker revealing that his first project after working on Atlantis: The Lost Empire (which debuted in 2001) was working on the first incarnation of Gnomeo & Juliet. Because animated movies are made behind closed doors and under such secrecy, it's difficult to pinpoint the exact time when Gnomeo & Juliet first began production.
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